Link Analytics

Analytics are available per link or across multiple links at once. Click the click count next to any link in the list to open that link's analytics.

Tabs

Analytics are split across three tabs:

Summary — aggregate stats for the selected date range: total clicks, unique visitors, a clicks-per-day chart, top referrers, geographic breakdown, and a time-of-day histogram (in UTC).

Events — the raw click log. Each row shows the timestamp, referring URL, country, and which link was clicked. Useful for diagnosing unusual traffic patterns or checking whether a specific campaign is driving clicks.

Conversions — postback events tied to this link. Shows conversion status (confirmed, reversed, pending), reported revenue, and the timestamp. Requires S2S postback setup — see Conversion Tracking.

Date range

The default view covers the last 30 days. Use the date picker at the top to change the range. The selected range persists as you switch between tabs.

Comparing multiple links

From the link list, check 2 to 5 links and click Compare. The analytics page then shows a summary table with totals per link and an overlaid clicks-per-day chart. All three tabs are available in compare mode.

You can also adjust the scope from inside the analytics view using the scope filter — check or uncheck links without going back to the list.

Referrer reporting

Referrers are extracted from the HTTP Referer header. Direct traffic (no referrer) appears as direct. Query strings are stripped, so example.com/page?query is reported as example.com/page.

Geographic breakdown

Country is determined by IP geolocation. Accuracy varies by region and ISP. Traffic from VPNs or privacy browsers may report an incorrect country or no country at all.