Conversion Tracking

Conduit records conversions via server-to-server (S2S) postbacks from affiliate networks. When a sale fires on the network's end, the network pings your postback URL and Conduit ties the conversion back to the originating click.

How it works

Each network sends a GET request to your postback URL after a confirmed sale. Conduit reads the click ID the network echoed back, looks up the originating click, and records the conversion against that link. No client-side code required.

Conversions appear on the Conversions tab in your link analytics. The conversion rate is calculated as conversions divided by total clicks for the selected date range.

Postback URL format

Your postback URL is:

https://affiliatecashonline.com/postback/{network}?{params}

Replace {network} with your network's slug from the table below.

Network setup

Network	Slug	Click ID param	Postback URL
ShareASale	shareasale	afftrack	/postback/shareasale
Impact	impact	subid1	/postback/impact
Awin	awin	clickref	/postback/awin
CJ Affiliate	cj	sid	/postback/cj
ClickBank	clickbank	extclid	/postback/clickbank
Rakuten	rakuten	u1	/postback/rakuten

ClickBank status mapping

ClickBank fires postbacks for multiple event types. Conduit maps them as follows:

cbtype	Conduit status
SALE	confirmed
CHARGEBACK	reversed
other	pending

Configuring your network

In each network's dashboard, find the postback or pixel settings and enter your postback URL. Make sure the network is configured to pass back the sub-ID or tracking parameter you set when building your affiliate link. Conduit looks up the click using that value.

If Conduit cannot find the originating click, it still records the conversion but without a link association. You can see unattributed conversions in your conversion log.